Hi guys, I put in quite some work in the following brochure. (is that the right word for that, a brochure has more pages then what I made, right?) I am planning to let it be delivered in residential homes. I am still deciding if I look for a service who will bring them around for me in England, for example London or that I start with a service that I already found in Amsterdam to deliver it in to 10k!! homes. More about the strategy I am planning to use in the off-line strategy section of this forum later. We could discuss that then there. For now, what do you guys think of the design, text etc. and what would you do to improve it to get an as high conversion rate as possible? (you can find the design in the pdf down below) Remember, they get delivered in residential homes, so people have time to read a bit. Do not be afraid to be critical. I love critical feedback and it will be impossible to hurt my feelings. It will help me. The design will get folded like this in case you had not guessed that yet:
As for using my design yourself. Please be so kind to not use it in England, the Netherlands or Germany as I plan to target these countries myself with my designed brochure to start with. City by city I will conquer these countries if my strategy turns out to work. If you are planning to address any other country with my design I am willing to share. Just let me know and I will help you get all the tools to use and adjust this design to make it work in your selected countries as well.
(Of course the coupon code and web address to give in the coupon are fiction for now. I got permission from the community members to use their review from the website, except from one of them that I am still waiting for an answer. I will remove it again with understanding if the answer turns out to be a no to use it)
Hey Kris, so as promised I've tried to keep the same tone/writing style and wording that you used to rewrite your brochure. The title annoyed me a bit so I tried to reword it but I am still not 100% satisfied with it - maybe someone can help a bit with it?
Also, was just trying out all the features that I can use in this blog post.
Since the existence of big hotel platforms like Booking.com, Expedia, and Airbnb, little has changed in how these giants make their money. And as a consequence make it more expensive for you without adding anything extra to the quality of your nights' stay. These websites take an average of 15-30% commissions. There are cases where they take commissions of up to 60 percent!
Hotel owners are forbidden from showing prices below the rate parity agreement - an unfair agreement that hotel owners begrudgingly sign to be able to sell their rooms online on these booking platforms. Hotels need to comply or otherwise be excluded from getting reservations from people booking online. This way, you actually pay MORE than needed for booking your hotels.
Thankfully, there is a new startup called LockTrip that is trying to change all these unfair practices and by doing so, saves you lots of money. Now you can book the same hotel for cheaper!
LockTrip does this by overthrowing the expensive commissions and by using a so-called freemium business model instead. Because of this, you save hundreds that can be used on your travels. This means better restaurants, attractions, museums, or that nice little cocktail on the beach all of which are suddenly more affordable!
Through this freemium business model, LockTrip is cheaper than any other Online Travel Agency (OTA). The OTAs are dependent on expensive commissions while LockTrip is carving out a unique way to eliminate commissions altogether.
Hey Kris, you have a beautiful design there!
Have you tried making the four feedback elements stand out more? Right now they kind of get under with all the colourful photos behind. You can try out different things:
putting a border line around reviews to make it easier for the eye to distinguish them from photos
blurring the photos in the background or adding 20-30% transparency
You will probably need to try them out. It's difficult to imagine how it will look like :) Otherwise the sharp photos are great, so maybe option 1 will be better?
Also, is there a reason for the marketplace screenshot not to be centered? Personally I find it a bit irritating to be on the right.
I would make the fonts on the front cover bigger, English has some spelling and linguistic errors, and rotate the statue of Liberty out of top center 😆
Looks awesome! A couple of comments:
1. Get someone to proofread the English
2. You have the statue of liberty in the center at the top. I'm not sure how popular the US will be as a travel destination in the future. It might be a good idea to change it to something else? This is just my personal opinion, other people may think differently!
Hey Kris the design is pretty awesome! Really really impressive! I'm curious as well though the cost of printing this because I can imagine it being on a glossy paper for better effect/appeal.
If for example it costs 10c to print one of those and you're able to get 1000s of them with a 10% success rate, that'd be 100 referrals equating to about 300 USD per year if your referrals take more than one trip (taking a very conservative average of 100USD booking average per referral per trip which would equate to about 3USD of revenue pp) 😜
Your cost should be approximately 100USD. Not bad at all! That's a 200 USD of referral income. Now 10x that.
Forgive me for just thinking out loud 😁