I would like the team to create a facebook advertisement or series of advertisements that the community can leverage off. The community can then pay for the ads to run locally in their areas.
The first benefit of this is that the advertisements should be of a much higher standard and thus more effective given the skillset, software/tools and the experience of the team.
Secondly, this will create consistent branding, rather than each affiliate creating his/her own style.
From my side I could spend £5/10 per day and reach a significant audience in my area. Each community member can do something similar in their locality. The affiliate can tailor the advertisement to their specific target audience using all the configurations that Facebook provide, exploring the effectiveness of different tactics.
(I recognise the challenges around language but I am sure that we can each translate in our respective locality assuming it's customisable. Harder with videos of course but not sure a platform such as locktrip needs a video but will leave that to experts).
In doing so we could create local hotspots of locktrip users which i believe would lead to continued organic growth/visibility.